What is the Average Bounce Rate for Blogs?

Abrar Mohi Shafee December 16, 2013 3 Comments

Bounce rate means the exact percentage of visitors that arrive at your website or blog and leave without visiting the second page. The normal or average bounce rate of a blog declares that you are keeping the safe amount of incoming and outgoing traffics. I think, it is an important criteria for blogs and I am sure that it will be used as an important ranking factor in the future. Not only that, the bounce rate also ensures your higher or lower page rank. If someone would like to judge a website or blog, I will advise to compare with the bounce rate. Do you know such lower bounce rate could increase advertising earning in your google adsense account? So, maintaining the normal rate is a must mainly for blogs.

Source: Google Image

The Normal or Average Bounce Rate for All Blogs:

As it is really important for a blog, people could ask what is the average rate of bounce, what would be their target? Actually there is no specific percentage. Because it really depends on the niche. The bounce rate is counted between 0%-100%. If you maintain a site for images or directories, you may get a very higher bounce rate approximately 70%-90%. This mean, 70%-90% of your visitors leave your site after visiting the first page. If you maintain a good blog and people would like to read your contents, you will easily get 30%-60% bounce. But if you are comparing your brand new website or blog, your bounce rate will be usually very high. After comparing all types of niches, I think the average bounce rate for a blog should be between 40%-50%. Please keep in mind that, this is not the exact number. Always lower number is great for all niches.

• You May Like: How to Reduce Blog Load Time

Bounce Rate As a Ranking Factor

The lower bounce rate means the less percentage of visitors has left your site just after viewing the first page. Do you know the good bounce rate can be a great ranking factor for your blogs? Because the new ranking algorithm works through high quality contents and blog structures. If you lead eye catching contents on your blog, the readers bound to read the whole post. Not only that one, they would like to read the related writings too. So, writing good blog posts or contents and making effective internal links would be major ways to maintain the normal bounce rate. Even, a blog with higher bounce rate than average would be supposed as a bad site. If Google will make a major algorithm change in site traffic, they will surely focus on bounce rate.

• The best blog software could lower loading time. It is proved that good loading speed improves bounce rate as well as ranking. So, you have to choose the perfect platform.

So, After All What is Your Blog Bounce Rate?

In the previous paragraphs, I tried to specify what is the blogs bounce rate. And also tried to understand you what is the average bounce rate that is welcomed for all niches. The ways to reduce bounce rate are not included here but will write about it in the future. If you think that you have learned something about bounce rate, don’t forget to share it here.